Rodrigo is a global creative and business leader focused on one thing: turning creativity into growth.

Currently Executive Creative Director at Publicis One Unlimited, leading Global Emerging Markets for NIVEA, he works across markets, cultures, and disciplines at the intersection of creativity, business, data, and transformation-building teams, scaling ideas, and helping shape a more connected agency model designed for both creative excellence and measurable business impact.

Throughout his career, Rodrigo has helped build brands, transform creative cultures, and lead work recognized with 100+ international awards, including Cannes Lions, D&AD, The One Show, Clio, LIA, Effie Awards, and Dubai Lynx. He has also served as a juror at leading international and regional festivals, including Cannes Lions in 2023 for Industry Craft.

Before joining Publicis, Rodrigo was Executive Creative Director at FCB Dubai, where he helped lead a major creative transformation—taking the agency to its first-ever Cannes Lions and helping establish it among the most awarded creative agencies in the Middle East. He also served on the FCB Global Creative Council, contributing to the network's creative direction and standards internationally.

Beyond the work and the awards, what matters most is what you build around creativity.
Great work comes from strong teams, ambitious cultures, and a real understanding of the business behind it.

That comes down to three things:
• Building and developing high-performance creative teams
• Challenging traditional ways of working and connecting talent across markets
• Turning creativity from a communication output into a driver of brand and business growth

Today, his focus is on scaling ideas, shaping organizations, and stepping into broader leadership roles where creativity becomes a central force for business growth.