Rodrigo is the Executive Creative Director at Publicis One Touch, an innovative agency model based on digital transformation and interdisciplinary design for the Global Emerging Markets of NIVEA.

With a proven track record of creative excellence, Rodrigo has earned over 100 awards from prestigious international festivals, including Cannes Lions, D&AD, One Show, Clio, LIA, Effie, Dubai Lynx, and more.

In 2023, Rodrigo was a Juror at the Cannes Lions Festival in the Industry Craft category.

Throughout his prior role as the ECD at FCB Dubai, he and his team secured three Silvers and five Shortlists at the Cannes Lions in 2022, propelling the agency to become the third most-awarded in the MENA region. This achievement marked a significant milestone in the agency's history as it secured its first Lions.

During his tenure at FCB, he also served as a member of the FCB Global Creative Council, a position he held from 2019 to 2023.

Driven by an unwavering commitment to innovation, Rodrigo's professional mission is to create work that not only resonates but also leaves a lasting impact on audiences worldwide. He strives to foster an environment where creativity flourishes, empowering teams to unleash their full potential.

_Honors & Awards

_Cannes Lions
3x Golds
7x Silvers
3x Bronzes
21x Shortlists

_Clio Awards
3x Golds
1x Silver
4x Bronzes

_D&AD
2x Graphite Pencil
5x Wood Pencil

_One Show
3x Golds
2x Silvers
1x Bronzes
3x Mertits

_THE ANDY AWARD
8x Golds

_LIA
1x Silver
1x Bronze

_Effie
3x Golds
2x Silvers
7x Bronzes

_Lynx
1x Grand Prix
4x Golds
3x Silvers
2x Bronzes

_Loeries
2x Silvers
2x Bronzes

_Cresta
4x Golds
2x Silvers
2x Bronzes
*FCB Dubai is the Most Awarded Middle East Agency in 2022

_El Ojo
3x Golds
2x Silvers

_El Sol
1x Grand Prix
4x Golds

_CCSP
1x Black Star
3x Silvers

_Wave
1x Blue Wave
1x Grand Prix
3x Golds
1x Silvers

_MAD STARS
2x Silvers
2x Bronzes
6x Crystals

_THE GOOD REPORT
The best cause-related
ad campaigns in 2016

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

*JURY MEMBER

Kyiv International Advertising Festival_2025
Jury Chairman - Digital & Mobile, Social Media & Influencer, AI, Media, Branded Content & Entertainment, Digital/Mobile/Social Media Craft, AI Craft, Media Craft.

Cannes Lions Festival_2023
Jury in the Industry Craft category.

The ANDY AWARD_2022

Effie_2018

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Here’s where I’ve worked at:

_Publicis One Touch - Executive Creative Director
2023 - now

_FCB Dubai - Executive Creative Director 2019-2023
(Clorox, VISA, DHL, Coca-Cola ARENA, Citibank)

_Leo Burnett MENA (Middle East & North Africa) - Head of Art / Creative Director 2016-2019
(McDonald’s, DU Telecom, Emirates NBD Bank, GMC)

_FCB Brasil - Art Director 2008-2016
(Nivea, Mondelez, Sky HDTV, Fiat, Smiles, Universidade Cruzeiro do Sul, Hope, Brasil Prev, OFF! ScJohnson)

_MullenLowe Brasil - Art Director 2006-2008
(Unilever, Renault, Melissa)

_ALMAP BBDO - Art Director 2003-2004

_Z+ - Art Director 2002-2003

_DPZ - Art Director 2001

_Neogama BBH - Creative Intern 2000-2001

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Contact:

cellphone: + 971 559976272
rodlealrod@gmail.com
Linkedin: https://www.linkedin.com/in/rodrigo-leal-rodrigues-abaa1a34/